Saturday, November 21, 2015

27 days to go: The Early Bird gets the figures!

Some of you will probably know the story of the ‘Early Bird Certificate’ for the original Star Wars figures back in Christmas of 1977. Kenner toys had the license to produce the action figures and toys, but couldn’t produce them fast enough to get them in shops in time for the Christmas season. As a solution, it sold the legendary ‘Early Bird Certificate’ guaranteeing the holder the first four figures when they became available in spring of 78. This tactic wasn't deployed in the UK, but I managed to purchase an original Certificate on eBay many years later. Its iconic design has since been used on other Star Wars products and marks the birth of the Star Wars action figure line.

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